The event will discuss the evolution of consumers’ relationship with companies and brands through the internet.

The Center for Social Network Studies (GVredes) of FGV’s Sao Paulo School of Business Administration (EAESP) will host the 2nd Social Networks Symposium on March 20, starting at 8:30 a.m.  The theme of the event will be ‘Consumer engagement on online social networks and brand consumption’ and will be addressed in lectures with market executives and scholars, sharing strategic and practical insights on the subject.

The event will discuss the evolution of consumers’ relationship with companies and brands through the internet, as well the interaction dynamics provided by the web, particularly in online social media. Nowadays, simply creating an account on the most popular networks – Facebook, Twitter, Instagram, LinkedIn, and YouTube – is no longer enough. Engaging, mobilizing, creating connections, and constantly being remembered and cherished by consumers when they make decisions has been a great challenge.

In order to talk about these challenges, the symposium will be divided into two thematic panels. The first will be dedicated to engagement and career on LinkedIn, a social network focused on building professional relationships. Eraldo Benazzi (Head of Industry, Enterprise Clients Marketing Solutions at LinkedIn) and professor Marcos Facó, FGV’s Director of Communications and Marketing, will address this subject.

The second panel will cover lessons learned from success stories of engagement between brands and consumers. The subject will be discussed by Benjamin Rosenthal (EAESP) and Flávio Teixeira, Marketing Manager at Harley-Davidson.

Please visit the website for more information, in Portuguese, and to register.

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